Technical Audit
Stop guessing what's wrong with your website. Performance, security, SEO infrastructure, AI-readiness, and a prioritized fix list you can execute with us or anyone else.
Migrations & replatforming
Zero-Downtime Website Migration & Replatforming
Leave your platform. Keep your rankings. Full 301 redirect mapping, staged cutover, and a 90-day rank-monitoring window, delivered as a guaranteed process with a fixed quote before anything moves.
migration timeline
- Staging build
- Verification
- DNS cutoverNOW
- 90-day monitoring
cutover is a DNS change, not a rebuild-in-place
TL;DR
You can migrate a website without losing SEO if every old URL 301-redirects to its new equivalent and the cutover is staged rather than abrupt. The $495 Migration Risk Assessment maps your URLs, SEO equity, and data before quoting a fixed price; migrations start at $1,500 and include 90 days of post-migration rank monitoring.
Will I lose SEO if I leave Squarespace or Wix?
Not if the migration is done properly. Rankings attach to URLs, and a complete 301 redirect map transfers that equity to the new site; what kills rankings is skipping URLs, changing content during the move, or cutting over without a staging pass. Expect some fluctuation in the first weeks, which is why the engagement includes a 90-day monitoring window rather than ending at launch.
What does the $495 assessment cover?
A URL inventory, an SEO equity map showing which pages carry your rankings, a data extraction audit, and a fixed project quote. The fee credits toward the migration. Why we assess before quoting: platform escapes fail on surprises, and the assessment removes them.
What does a migration cost, and what moves the number?
Migrations are quoted from $1,500, and the honest range in the market runs to $25,000 for complex e-commerce replatforms. What moves the number: page and product count, the platform pair (some builders make data extraction hard on purpose), custom functionality that must be rebuilt, and integrations. The assessment turns those variables into a fixed quote, and the quote is the price.
Infrastructure & Server Migrations (AWS)
The same zero-downtime discipline applies below the website: servers and databases. We move applications and data onto or between AWS environments (EC2, RDS, S3, Route 53) with zero data loss, staged DNS cutover, and disaster-recovery configuration. The team has run multiple zero-data-loss AWS migrations on production platforms. Quoted from $2,500by data volume, service count, and downtime tolerance.
Three lines from a real 301 redirect map
Every migration produces a file like this covering every URL on the old site:
/shop/blue-widget301/products/blue-widget/
/about-us301/about/
/blog/2023/05/big-news301/blog/big-news/
apache · .htaccess
# .htaccess excerpt - one entry per legacy URL, no wildcards for money pages
Redirect 301 /shop/blue-widget https://example.com/products/blue-widget/
Redirect 301 /about-us https://example.com/about/
Redirect 301 /blog/2023/05/big-news https://example.com/blog/big-news/The unglamorous truth of SEO-safe migration is a spreadsheet with hundreds of rows like these, each one verified after cutover.
What "zero-downtime" actually means
The new site is built and verified on staging while the old one keeps running; the cutover is a DNS change, not a rebuild-in-place. Visitors never see a construction page, forms keep working, and if verification fails, the cutover simply doesn't happen that day. It's a process guarantee, not a promise that DNS physics stop existing.
Leave your platform. Keep your rankings.
Zero-downtime migrations with full 301 redirect mapping and SEO preservation, a guaranteed process at a fixed quote.
Where to go next
Website Management & Maintenance Services
Predictable monthly retainers that keep your website updated, secure, backed up, and monitored, on any platform, including custom PHP/CodeIgniter applications.
1-on-1 Technical Consulting & Website Audits
Senior engineering judgment on demand: fixed-fee technical audits, one-hour strategy sessions, fractional CTO engagements, and custom application development & support.
Going deeper
Migration questions
What is 301 redirect mapping and why does it matter?
A 301 redirect permanently forwards an old URL to its new address, and the map is the complete list of those pairs. It matters because search rankings attach to URLs: a missing redirect orphans that page's equity, and enough missing redirects looks like your site disappeared.
What's the safest way to migrate a store from Wix to Shopify?
Extract products, customers, and orders first and audit the extraction before touching anything else. Then build on Shopify staging, map every URL including collection and product pages, and cut over in a low-traffic window with the redirect map live from minute one. Store migrations fail on data extraction more than on SEO.
How long does a website migration take?
Small sites: two to four weeks including staging and verification. E-commerce and content-heavy sites: one to three months, driven mostly by data volume and how cooperative the source platform is. The assessment gives you a real timeline, not a hopeful one.
What happens to my email during a migration?
Nothing, if it's planned. Email runs on MX records, which we inventory during the assessment and leave untouched at cutover. Email breaking during a website migration is a sign the DNS change was done carelessly.
Can you migrate my database and server to AWS without losing data?
Yes. Zero-data-loss server and database migrations are a standing service: replicated data, verified parity, staged DNS cutover, and disaster recovery configured on the new environment. We've done this repeatedly on production platforms.
Do you monitor rankings after the migration?
Yes, for 90 days. Fluctuation in the first weeks is normal; the monitoring window exists to distinguish normal settling from an actual problem, and to fix the problem while it's fresh.
When is staying on my platform the right call?
When the limits you're hitting are cheaper to work around than to escape. If your platform serves your traffic, your team can operate it, and the pain is cosmetic, we'll tell you to stay. The assessment sometimes ends exactly that way.
How much does a migration cost?
Quoted from $1,500 after the $495 assessment, which credits toward the project. Complex e-commerce replatforms legitimately reach five figures; what moves the number is page and product count, platform pair, custom functionality, and integrations.
